Consumer Behavior: Building Marketing Strategy 14th Edition, ISBN-13: 978-1260100044 [PDF eBook eTextbook] Publisher: McGraw-Hill Education; 14th edition (July 29, 2019) Language: English 832 pages ISBN-10: 1260100049 ISBN-13: 978-1260100044 Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with…
Read moreStrategic Management and Competitive Advantage: Concepts and Cases 6th Edition, ISBN-13: 978-0134741147 [PDF eBook eTextbook] Publisher: Pearson; 6th edition (January 8, 2018) Language: English 544 pages ISBN-10: 0134741145 ISBN-13: 978-0134741147 For courses in strategy and strategic management. Core strategic management concepts without the excess. Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short…
Read moreEmerging Genres in New Media Environments by Carolyn R. Miller, ISBN-13: 978-3319402949 [PDF eBook eTextbook] Publisher: Palgrave Macmillan; 1st ed. 2017 edition (December 15, 2016) Language: English 326 pages ISBN-10: 3319402943 ISBN-13: 978-3319402949 This volume explores cultural innovation and transformation as revealed through the emergence of new media genres. New media have enabled what impresses most observers as a dizzying proliferation of new forms of communicative interaction and cultural production, provoking multimodal experimentation, and artistic and entrepreneurial…
Read moreThe Personal MBA 10th Anniversary Edition by Josh Kaufman, ISBN-13: 978-0525543022 [PDF eBook eTextbook] Publisher: Portfolio; Anniversary edition (September 1, 2020) Language: English 496 pages ISBN-10: 0525543023 ISBN-13: 978-0525543022 The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That’s not…
Read moreEncyclopedia of Information Science and Technology 4th Edition by Mehdi Khosrow-Pour, ISBN-13: 978-1522522553 [PDF eBook eTextbook] Publisher: IGI Global; 1st edition (July 31, 2017) Language: English 8104 pages (10-volume set) – 88 Mb ISBN-10: 1522522557 ISBN-13: 978-1522522553 In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created…
Read moreExploring Strategy Text and Cases 12th Edition by Gerry Johnson, ISBN-13: 978-1292282459 [PDF eBook eTextbook] Publisher: Pearson-prentice Hall; 12th edition (January 1, 2019) Language: English ISBN-10: 1292282452 ISBN-13: 978-1292282459 837 pages ‘Exploring Strategy stands out as an excellent textbook on strategic management that covers all the basics yet, unlike other texts, adds onto this a coverage of strategy process and the practice of strategy. This coverage of both analytical and managerial aspects of Strategy makes…
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College costs have been rising quickly during the past two decades, and tuitions are rising even faster-much more quickly than family income. Such widening gaps cannot be sustained much longer, and our entire postsecondary education system may have to change radically to survive this economic upheaval. Our response to the current crisis will determine what…
Read moreThe Execution Factor: The One Skill that Drives Success, ISBN-13: 978-1260128529 [PDF eBook eTextbook] 288 pages Publisher: McGraw-Hill Education; 1 edition (September 10, 2018) Language: English ISBN-10: 1260128520 ISBN-13: 978-1260128529 Learn the best-kept secret of the world’s most successful entrepreneurs: EXECUTION! Kim Perell made headlines for her amazing transformative story of a…
Read moreHuman Resource Management: Functions, Applications, and Skill Development 3rd Edition, ISBN-13: 978-1506360348 [PDF eBook eTextbook] 704 pages Publisher: SAGE Publications, Inc; 3 edition (January 22, 2018) Author(s): Robert N. Lussier, John R. Hendon Language: English ISBN-10: 1506360343 ISBN-13: 978-1506360348 Whether your students are HRM majors or general business majors, Human Resource Management: Functions,…
Read moreTeam Building: Proven Strategies for Improving Team Performance 5th Edition, ISBN-13: 978-1118105139 [PDF eBook eTextbook] 304 pages Publisher: Jossey-Bass; 5 edition (January 22, 2013) Language: English ISBN-10: 1118105133 ISBN-13: 978-1118105139 Team Building: Proven Strategies for Improving Team Performance 5th Edition Now in its fifth edition, Team Building is a classic in the field…
Read moreManaging Nonprofit Organizations 1st Edition, ISBN-13: 978-0470402993 [PDF eBook eTextbook] 512 pages Publisher: Jossey-Bass; 1 edition (July 10, 2012) Language: English ISBN-10: 9780470402993 ISBN-13: 978-0470402993 MANAGING NONPROFIT ORGANIZATIONS This essential resource offers an overall understanding of nonprofits based on both the academic literature and practitioner experience. It shows how to lead, manage, govern,…
Read moreWe agree with the statement that “a right to data is meaningless without knowledge of what is available” and with the proposals to create a central, user-friendly catalogue or inventory of all the information available. We think that this should: – Include information of what is available not only in central government datasets but also…
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