The Norton Field Guide to Speaking 1st Edition by Isa Engleberg, ISBN-13: 978-0393442229
[PDF eBook eTextbook]
- Publisher: W. W. Norton & Company; First edition (July 1, 2022)
- Language: English
- 608 pages
- ISBN-10: 0393442225
- ISBN-13: 978-0393442229
A uniquely flexible and teachable guide to public speaking.
How to Use This Book xvi
Notable Speakers xxviii
Introduction: Your Voice Matters xxix
NOTABLE SPEAKER: GRETA THUNBERG xxxiii
Part 1 Getting Started 1
1.1 The Rhetorical Speechmaking Process 3
Why Presentations? 3
The Rhetorical Situation 4
Putting It All Together: An Impromptu Speech 10
1.2 Speaking Anxiety 15
Speaking Anxiety Is Common 15
Sources of Speaking Anxiety (and How to Respond to Them) 16
Just Do It! 22
NOTABLE SPEAKER: MONICA LEWINSKY 24
1.3 Listening 28
What Is Listening? 28
Poor Listening 29
The Components of Effective Listening 30
The Audience’s Listening Responsibilities 31
The Speaker’s Listening Responsibilities 33
Shared Listening Responsibilities 35
1.4 Ethics and Freedom of Speech 39
A Credo for Ethical Communication 40
Ethical Decision Making 41
The Good Audience 47
Free Speech 48
Part 2 Fundamentals 53
2.1 Speaker 55
An Effective Speaker’s Core Values 55
The Dimensions of Speaker Credibility 57
NOTABLE SPEAKER: MEGHAN MARKLE 67
2.2 Audience 70
The Central Importance of Your Audience 70
Audience Analysis 72
Adapting Your Message to Your Audience 80
NOTABLE SPEAKER: ZACH WAHLS 83
2.3 Purpose 87
The Importance of Purpose 87
Determining Your Purpose 89
The Purpose Statement 95
NOTABLE SPEAKER: MALALA YOUSAFZAI 98
Part 3 Content 103
3.1 Choosing a Topic 105
Speaker and Topic 105
Audience and Topic 108
Scope and Topic 110
Begin Your Research Now 111
Still Stuck? Ask Other People! 112
3.2 Research and Supporting Material 114
The Importance of Supporting Material 114
Types of Supporting Material 115
Vary Your Supporting Materials 119
Test Your Supporting Material 120
Evaluating Statistics 126
Document Your Supporting Material 130
3.3 Organizing Content 133
Identifying Key Points and the Central Idea 133
Patterns of Organization 138
Sequencing Key Points 147
Connecting Key Points 149
Constructing Your Presentation 151
NOTABLE SPEAKER: ASHTON KUTCHER 156
3.4 Introductions and Conclusions 160
The Goals of an Introduction 161
Ways to Begin 163
Tips for Starting Strong 167
The Goals of a Conclusion 169
Ways to End 171
Tips for Ending Effectively 174
Write Your Introduction and Conclusion 175
NOTABLE SPEAKER: SUSAN CAIN 176
Part 4 Delivery 181
4.1 The Importance of Delivery 183
The Qualities of Effective Delivery 184
The Components of Good Delivery 187
Ethics and Delivery 188
NOTABLE SPEAKER: YASSMIN ABDEL-MAGIED 189
4.2 Vocal Delivery 194
Breathing for Speech 194
Components of Vocal Quality 196
Vocal Clarity and Correctness 206
4.3 Physical Delivery 210
Eye Contact 210
Facial Expressions 212
Gestures 213
Posture and Movement 215
Appearance 217
4.4 Practicing Your Delivery 220
Forms of Delivery 220
Using Notes Effectively 225
Practicing Your Presentation 228
Part 5 Engaging Your Audience 235
5.1 Using Language 237
Defining Language 237
Speaking Styles 239
Use All Four CORE Speaking Styles 244
Stylistic Devices 245
Language and Your Audience 250
5.2 Telling Stories 253
The Power of Stories 253
Finding Stories 254
Storytelling Strategies 257
Shaping Stories 259
NOTABLE SPEAKER: RITA PIERSON 260
Why Stories Work 264
5.3 Generating Interest 268
Limit the Length of Your Presentation 268
Use Multiple Forms of Supporting Material and Language Styles 269
Enliven Your Content 270
Use Humor 272
Be Energetic and Expressive 275
Employ Audience Participation 276
NOTABLE SPEAKER: JOE SMITH 280
5.4 Presentation Aids 282
The Benefits of Presentation Aids 282
Types of Presentation Aids 283
Matching Presentation Aids to Your Purpose 293
Digital Presentation Aids 296
Delivering Presentation Aids 302
Part 6 Speaking to Inform 307
6.1 Understanding Informative Speaking 309
What Is an Informative Presentation? 309
Informative Speaking Guidelines 310
Two Types of Informative Presentations 316
6.2 Reporting New Information 319
Informing Audiences about Objects 320
Informing Audiences about People 321
NOTABLE SPEAKER: MILEHA SONEJI 323
Informing Audiences about Events 325
Informing Audiences about Procedures 327
6.3 Explaining Complex Ideas 333
Clarifying Difficult Terms 334
Describing a Quasi-Scientific Phenomenon 336
Overcoming Confusion and Misunderstanding 339
NOTABLE SPEAKER: DAVID EPSTEIN 342
Part 7 Speaking to Persuade 347
7.1 Understanding Persuasion 349
The Purpose of Persuasion 349
The Ethics of Persuasion 350
The Components of Persuasive Speaking: Claims and Appeals 351
7.2 Thinking Critically about Arguments 363
Reasoning 364
Thinking Critically about Facts, Inferences, and Opinions 368
The Toulmin Model of Argument 369
The Fallacies of Argument 374
7.3 Rhetorical Strategies for Persuasive Presentations 382
Consider Your Audience 382
Use Persuasive Organizational Patterns 393
NOTABLE SPEAKER: RON FINLEY 400
Part 8 Special Speaking Occasions 405
8.1 Impromptu Speeches 407
Key Features 407
A Brief Guide to Impromptu Speaking 408
8.2 Introducing a Speaker 414
Key Features 415
A Brief Guide to Introducing a Speaker 415
NOTABLE SPEAKERS: DR. RONALD A. CRUTCHER AND COURTNEY BRITT 420
8.3 Welcome Remarks 421
Key Features 422
A Brief Guide to Welcome Remarks 423
8.4 Presenting an Award 427
Key Features 428
A Brief Guide to Presenting an Award 429
8.5 Accepting an Award 433
Key Features 433
A Brief Guide to Accepting an Award 434
NOTABLE SPEAKER: BERTA CÁCERES 440
8.6 Toasts 442
Key Features 443
A Brief Guide to Making a Toast 444
NOTABLE SPEAKER: BILL NIGHY 448
8.7 Eulogies 449
Key Features 450
A Brief Guide to Giving a Eulogy 450
NOTABLE SPEAKER: OPRAH WINFREY 455
8.8 Team Presentations and Public Group Discussions 456
Team Presentations 456
Key Features 457
A Brief Guide to Team Presentations 458
Public Group Discussions 462
Key Features 463
A Brief Guide to Group Discussions 464
8.9 Question-and-Answer Sessions 468
Key Features 469
A Brief Guide to Question-and-Answer Sessions 470
How to Ask a Speaker a Good Question 476
8.10 Online Presentations 479
Key Features 479
A Brief Guide to Online Presentations 481
Part 9 Resources 491
9.1 How to Survey an Audience 493
Audience Surveys 494
Types of Survey Questions 498
How to Use Demographic Data 502
Survey Administration 504
Interviews and Focus Groups 505
Midpresentation Surveys and Adaptations 508
9.2 How to Outline a Presentation 511
The Basics of Outlining 511
Types of Outlines 513
Additional Tips for Outlining 522
Glossary / Index G/I-1
Notes N-1
Credits C-1
Isa Engleberg (EdD) is a professor emerita at Prince George’s Community College with thirty-five years of teaching experience, including visiting scholar and adjunct professor appointments at other colleges and universities. She also served as vice president of advancement and planning at her home institution. After serving as president of the National Communication Association (NCA), Engleberg chaired the NCA Core Competencies Task Force in 2013–2015, which produced a report titled “Exploring the Identification of Common Core Competencies for Basic Communication Courses” and a related journal article. During her membership in NCA, she served as chair of the NCA Research Board, a member of the Educational Policies Board, and chaired the Community College Section. She devoted many years to the NCA Legislative Council and the Eastern Communication Association by working in standing committees and task forces. Like her coauthor, John Daly, she has written several communication texts and dozens of articles in a variety of academic journals.
She began her career as a speech instructor and intercollegiate debate and forensics coach, all of which helped her grasp the indispensable role of communication education and critical thinking in everyday life. Her professional life’s mission is the study, development, and recommendation of standards and measures for improving the quality, content, and pedagogy of introductory communication courses at all levels of higher education.
John Daly (PhD) teaches at the University of Texas at Austin, where he directs the professional communication skills course. He received his PhD from Purdue University, edited both Communication Education and Written Communication, and served as president of the National Communication Association. He’s an NCA Distinguished Scholar and has published numerous research articles and books on communication skills. At the University of Texas, he has won every undergraduate teaching award.
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