Strategic Communication in Business and the Professions 8th Edition by Dan O’Hair, ISBN-13: 978-0134011684


Strategic Communication in Business and the Professions 8th Edition by Dan O’Hair, ISBN-13: 978-0134011684

[PDF eBook eTextbook]

  • Publisher: ‎ Pearson; 8th edition (October 2, 2015)
  • Language: ‎ English
  • 304 pages
  • ISBN-10: ‎ 0134011686
  • ISBN-13: ‎ 978-0134011684

The eighth edition of Strategic Communication in Business and the Professions represents our combined effort to produce a text that enables students to address daily professional challenges through the lens of communication skills. We know well that business and professional worlds consistently evolve as they adapt to change. As a result, students must stay knowledgeable of new advances in order to excel in their careers. This Revel edition alerts students to recent changes and challenges. Included are vivid discussions and examples of situations where ideas and loyalties have shifted in the global marketplace, work habits have changed, employees’ private and public lives are seen in new light, technologies are more sophisticated, and cultural diversity has more impact than ever.

In the workplace, a person’s ability to express thoughts and ideas efficiently and articulately to others across all domains and barriers, from one-on-one interactions through conflict management to large-scale presentations, is the backbone of a successful business model. Consequently, competent communication is one of the most important foundations of career success. The goal of Strategic Communication is to develop fundamental communication tools for students as they prepare to enter the business and professional worlds.

Meeting the needs of college-level courses that focus on oral communication within an organizational context has been the primary goal of this text over all of its editions. While crafting a well-written proposal is an important business communication skill, many students discover that presentations, personal interviews, and group meetings represent their first—and sometimes their biggest— communication challenges. Strategic Communication in Business and the Professions emphasizes the most essential skills in business and professional communication.

Students and instructors alike will find that Strategic Communication in Business and the Professions thoroughly integrates communication theory and practice. Our goal is to help instructors teach students to recognize the basic similarities among all forms of communication. Throughout a typical business day, one form of communication leads to another, can impact another, or cannot exist without another. Understanding how communication is interconnected leads to a better understanding of business itself. A broad and in-depth knowledge of communication theory and practice provides students with the skills and tools they need to overcome any challenge.

Table of Contents:

1. Communication in Organizations

2. The Model of Strategic Communication

3. Diversity in Business and the Professions

4. Listening Skills

5. Verbal and Nonverbal Skills

6. Leadership and Management Skills

7. Work Relationships

8. Interviewing Skills

9. Fundamentals of Group Communication

10. Meetings as Forums for Problem Solving

11. Negotiation and Conflict Management

12. Develop and Deliver Effective Presentations

13. Informative Presentations

14. Persuasive and Special Presentations

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