Instagram Power Second Edition by Jason Miles, ISBN-13: 978-1260453300


Instagram Power: Build Your Brand and Reach More Customers with Visual Influence Second Edition, ISBN-13: 978-1260453300

[PDF eBook eTextbook]

  • Publisher: McGraw-Hill Education; 2nd edition (March 8, 2019)
  • Language: English
  • 288 pages
  • ISBN-10: 1260453308
  • ISBN-13: 978-1260453300

Build your business on Instagram – today’s hottest social media platform.

While other social sites are declining in popularity, Instagram is hotter than ever―and shows no signs of cooling off any time soon. But it’s not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can’t afford to avoid.

Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads.

You’ll discover how to:

*Leverage Instagram to build and strengthen your business or personal brand
*Design an effective marketing plan for the platform
*Sell directly on Instagram with Shop-able posts
*Avoid common pitfalls, and much more
If you’re serious about marketing, you need to tap into the power of the world’s most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.
Jason Miles has been voted Udemy’s most popular e-commerce instructor for the last two years and teaches Online Marketing at Northwest University. He regularly speaks at conferences and on podcasts on the topics of e-commerce and social strategy.

He holds a graduate degree in Business Administration and an undergraduate degrees in Organizational Management and Biblical Studies. His work has been featured in Forbes, The Huffington Post, Wharton Magazine (of the University of Pennsylvania School of Business), IBM’s Connect Chat, CNET, MSN’s Business on Main, Social Media Examiner, ProfNet, PRNewswire, and other premiere publications.

His online selling efforts started in 2008 with his wife at their kitchen table, and in 2013 they launched Pixie Faire, a marketplace in the sewing niche. Pixie Faire has been featured by Shopify as a Case Study. In 2018 the site averaged 70,000 transactions a month.

Jason and his wife also co-founded Sew Powerful, a non-profit designed to combat extreme poverty in Lusaka, Zambia. They create jobs for adults that focus on making purposeful products—items designed to enhance children’s academic success. Things like school uniforms, reusable feminine hygiene pads, soap, and farm fresh food for school lunches. They serve over 25 schools in Zambia and the program is growing quickly.

He’s sold millions online, but he’s most passionate about helping people—about purpose beyond profit and creating economic power to change lives for the better.

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