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Strategic Marketing in Fragile Economic Conditions 1st Edition by Irene Samanta, ISBN-13: 978-1466662322

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Strategic Marketing in Fragile Economic Conditions 1st Edition by Irene Samanta, ISBN-13: 978-1466662322

[PDF eBook eTextbook]

  • Publisher: ‎ IGI Global; 1st edition (June 30, 2014)
  • Language: ‎ English
  • 300 pages
  • ISBN-10: ‎ 1466662328
  • ISBN-13: ‎ 978-1466662322

In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically analyze their position in the market and implement new marketing plans.

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