Product Design and Development (Irwin Marketing) 7th Edition, ISBN-13: 978-1260134445
[PDF eBook eTextbook]
Publisher: McGraw-Hill Education; 7 edition (July 19, 2019)
Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development 7e strikes a balanced approach between theory and practice through the authors emphasis on methods.
Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.
About the Author
Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.
Maria C. Yang, (Massachusetts Institute of Technology) is a Professor of Mechanical Engineering and MacVicar Faculty Fellow at the Massachusetts Institute of Technology. She earned an S.B. from MIT and M.S. and Ph.D. from Stanford University, all in Mechanical Engineering. Her research investigates how early stage design process drives innovation. Her work spans product design to complex engineering systems, with applications in aerospace, energy, and water. She is an ASME Fellow and a recipient of the NSF CAREER award. Yang has previously served as director of design at a Silicon Valley start-up and co-founded a consumer product start-up.
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