Information Systems for Managers With Cases 4.0 4th Edition, ISBN-13: 978-1943153503
[PDF eBook eTextbook]
- Publisher: Prospect Press; 4.0 edition (January 1, 2019)
- Language: English
- 386 pages
- ISBN-10: 9781943153503
- ISBN-13: 978-1943153503
Information Systems for Managers focuses on what students need to know to be effective managers in the modern firm. Building from a discussion of fundamental concepts, Piccoli and Pigni use a practical and applied approach, not only to demonstrate the strategic importance of IS, but also to impart methods for creating and maintaining value. Far more than a summary of IS topics, the book empowers readers to realize the transformative business potential of IT.
This book is inspired by the notion that today, half a century into the “information age,” general and functional managers must be able to actively and knowledgeably participate in discussion and decisions about information systems and information technology. We designed this book from the ground up, based on what has worked and proven useful to advanced undergraduate, master of management, and executive management students we have taught over the past 20 years in the United States and in Europe. Thus, the topics this book covers; its writing style; and the examples, mini cases, and full length cases we use are all carefully chosen to be both relevant and engaging to an audience of students who may or may not plan to become information systems specialists.
In interactions with executives of large and small firms, we find that both general and functional managers need to be able to do two things when it comes to information systems decisions:
1. Evaluate the plethora of modern information technology and trends —from a strategic not a technical standpoint—in order to be able to identify and use the technology/technologies that will generate value for the organization.
2. Become effective partners of the information systems’ function. To this end, they need to be familiar with those areas where they will have to come in contact with information systems professionals.
The main foci of this book are therefore the strategic role of information systems in the modern firm and the design and implementation of IT dependent strategic initiatives. Over the years we have come to believe that master’s and executive MBA students, as well as undergraduates with an interest in information systems, don’t need a “breadth book” that offers an overview knowledge of technology and technology issues. They are best served by an “analytics tools–focused” book that offers them frameworks and tangible guidance on how to ensure that their firms benefit from information systems and technology efforts. We designed this book and we write every revision to provide such a toolkit for them.
Thus, this is not a text about IT and how IT works. This is a book about the information system and information technology resource and how it should be optimally deployed to achieve an organization’s objectives. In other words, this book treats IT like any other organizational resource—an asset that general and functional managers alike need to understand enough to be able to plan for, select, deploy, and effectively manage with a keen eye to its strategic potential. The ultimate goal is to be able to create and appropriate value for their organizations.
Gabriele Piccoli, Louisiana State University.
Federico Pigni, Grenoble School of Management.
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