Foundations of Business 7th Edition by William M. Pride, ISBN-13: 978-0357717943

Description

Foundations of Business 7th Edition by William M. Pride, ISBN-13: 978-0357717943

[PDF eBook eTextbook]

• Publisher: ‎ Cengage Learning; 7th edition (March 14, 2022)
• Language: ‎ English
• ‎560 pages
• ISBN-10: ‎ 0357717945
• ISBN-13: ‎ 978-0357717943

Authors Pride/Hughes/Kapoor believe that success is measured not only by the grade you receive in this course, but also by how the information in this book helps you build a foundation for a better life. That’s what FOUNDATIONS OF BUSINESS, 7E is all about. Updates highlight the specific challenges facing businesses and individuals, particularly following the global pandemic. The latest content, real examples and powerful new cases show you how to become a better employee, more informed consumer and successful business owner. You examine issues within the economy, business ownership, management, human resources, marketing, social media, e-commerce, management information systems, accounting and finance. You also learn how cultural diversity, ethics and social responsibility, small business and entrepreneurship and environmental concerns impact both the nation’s economy and you, as an individual consumer.

Table of Contents:

Letter from the Authors

Brief Contents

Contents

Acknowledgments

About the Authors

Part 1: The Environment of Business

Chapter 1: Exploring the World of Business and Economics

1-1 Your Future in the Changing World of Business

1-2 Business: A Definition

1-3 Types of Economic Systems

1-4 Measuring Economic Performance

1-5 The Business Cycle

1-6 Types of Competition

1-7 American Business Today

Summary

Key Terms

Discussion Questions

Case 1: The Keys to Zoom’s Success

Building Skills for Career Success

Chapter 2: Ethics and Social Responsibility in Business

2-1 Business Ethics Defined

2-2 Ethical Issues In Business

2-3 Factors Affecting Ethical Behavior

2-4 Encouraging Ethical Behavior

2-5 Social Responsibility

2-6 Public Responsibilities of Business

2-7 Responsibilities to Employees

2-8 Responsibilities to the Environment

2-9 Implementing a Program of Social Responsibility

Summary

Key Terms

Discussion Questions

Case 2: Inside Whole Trade at Whole Foods

Building Skills for Career Success

Chapter 3: Global Business

3-1 The Basis for International Business

3-2 Methods of Entering International Business

3-3 International Business Challenges

3-4 Facilitators of International Trade

3-5 Sources of Export Assistance

3-6 Financing International Business

Summary

Key Terms

Discussion Questions

Case 3: Honda’s Strategy Is Electrifying

Building Skills for Career Success

Running a Business Part 1: Let’s Go Get a Graeter’s!

Building a Business Plan: Part 1

Part 2: Business Ownership and Entrepreneurship

Chapter 4: Choosing a Form of Business Ownership

4-1 Sole Proprietorships

4-2 Partnerships

4-3 Advantages and Disadvantages of Partnerships

4-4 Corporations

4-5 Advantages and Disadvantages of Corporations

4-6 Special Types of Business Ownership

4-7 Joint Ventures and Syndicates

4-8 Corporate Growth

Summary

Key Terms

Discussion Questions

Case 4: It’s a Family Affair at SC Johnson

Building Skills for Career Success

Chapter 5: Small Business, Entrepreneurship, and Franchises

5-1 Small Business: a Profile

5-2 The People in Small Businesses: The Entrepreneurs

5-3 The Pros and Cons of Smallness

5-4 Why Some Entrepreneurs and Small Businesses Fail

5-5 The Importance of a Business Plan

5-6 Franchising

5-7 Financing the Small Business

5-8 The Small Business Administration: Resources for Entrepreneurs

5-9 Global Perspectives in Small Business

Summary

Key Terms

Discussion Questions

Case 5: Traits of the Most Successful Entrepreneurs

Building Skills for Career Success

Running a Business Part 2: Graeter’s: A Fourth-Generation Family Business

Building a Business Plan: Part 2

Part 3: Management and Organization

Chapter 6: Understanding the Management Process

6-1 What Is Management?

6-2 Basic Management Functions

6-3 Kinds of Managers

6-4 Key Skills of Successful Managers

6-5 Leadership

6-6 Managerial Decision Making

Summary

Key Terms

Discussion Questions

Case 6: Tesla: From Start-Up to Wall Street Darling

Building Skills for Career Success

Chapter 7: Creating a Flexible Organization

7-1 What Is an Organization?

7-2 Job Design

7-3 Departmentalization

7-4 Delegation, Decentralization, and Centralization

7-5 The Span of Management

7-6 Forms of Organizational Structure

7-7 Teams and Teamwork

7-8 Committees and Task Forces

7-9 The Informal Organization and the Grapevine

Summary

Key Terms

Discussion Questions

Case 7: Sweetgreen Stays True to Its Roots

Building Skills for Career Success

Chapter 8: Producing Quality Goods and Services

8-1 What Is Production?

8-2 The Conversion Process

8-3 The Increasing Importance of Services

8-4 Where Do New Products and Services Come From?

8-5 How Do Managers Plan Production?

8-6 Operations Control

8-7 Improving Productivity with Technology

Summary

Key Terms

Discussion Questions

Case 8: Toyota Drives Change in Manufacturing

Building Skills for Career Success

Running a Business Part 3: Graeter’s Grows through Good Management, Organization, and Quality

Building a Business Plan: Part 3

Part 4: Human Resources

Chapter 9: Attracting and Retaining the Best Employees

9-1 Human Resources Management: An Overview

9-2 Human Resources Planning

9-3 Workplace Diversity

9-4 Job Analysis

9-5 Recruiting, Selection, and Onboarding

9-6 Compensation and Benefits

9-7 Training and Development

9-8 Performance Appraisal

9-9 Employee Turnover

9-10 The Legal Environment of HRM

Summary

Key Terms

Discussion Questions

Case 9: Taco Bell Tackles Large-Scale Recruitment

Building Skills for Career Success

Chapter 10: Motivating and Satisfying Employees

10-1 What Is Motivation?

10-2 Historical Perspectives on Motivation

10-3 Contemporary Views of Motivation

10-4 Organizational Culture

10-5 Key Motivation Techniques

Summary

Key Terms

Discussion Questions

Case 10: Google’s Employee Perks Satisfy

Building Skills for Career Success

Running a Business Part 4: At Graeter’s, Tenure Is “a Proud Number”

Building a Business Plan: Part 4

Part 5: Marketing

Chapter 11: Building Customer Relationships through Effective Marketing

11-1 Managing Customer Relationships

11-2 Utility: The Value Added by Marketing

11-3 The Marketing Concept

11-4 Markets and Their Classification

11-5 Developing Marketing Strategies

11-6 Marketing Strategy and the Marketing Environment

11-7 Developing a Marketing Plan

11-8 Market Measurement and Sales Forecasting

11-9 Marketing Information

11-10 Types of Buying Behavior

Summary

Key Terms

Discussion Questions

Case 11: Starbucks Brews Customer Satisfaction

Building Skills for Career Success

Chapter 12: Creating and Pricing Products That Satisfy Customers

12-1 Classification of Products

12-2 The Product Life Cycle

12-3 Product Line and Product Mix

12-4 Managing the Product Mix

12-5 Branding, Packaging, and Labeling

12-6 Pricing Products

12-7 Pricing Objectives

12-8 Pricing Methods

12-9 Pricing Strategies

12-10 Pricing Business Products

Summary

Key Terms

Discussion Questions

Case 12: Shinola Is One to Watch

Building Skills for Career Success

Chapter 13: Distributing and Promoting Products

13-1 Distribution Channels and Market Coverage

13-2 Partnering through Supply Chain Management

13-3 Marketing Intermediaries: Wholesalers

13-4 Marketing Intermediaries: Retailers

13-5 Logistics

13-6 What Is Integrated Marketing Communications?

13-7 The Promotion Mix: An Overview

13-8 Advertising

13-9 Personal Selling

13-10 Sales Promotion

13-11 Public Relations

Summary

Key Terms

Discussion Questions

Case 13: Casper Thinks Inside the Box

Building Skills for Career Success

Running a Business Part 5: Graeter’s Is “Synonymous with Ice Cream”

Building a Business Plan: Part 5

Part 6: Information, Accounting, and Finance

Chapter 14: Exploring Social Media and e-Business

14-1 Why Is Social Media Important?

14-2 Social Media Tools for Business Use

14-3 Achieving Business Objectives through Social Media

14-4 Developing a Social Media Plan

14-5 Defining e-Business

14-6 Fundamental Models of e-Business

14-7 The Future of the Internet, Social Media, and e-Business

Summary

Key Terms

Discussion Questions

Case 14: Target’s Big Bet on Digital

Building Skills for Career Success

Chapter 15: Using Management and Accounting Information

15-1 How Can Information Reduce Risk When Making a Decision?

15-2 What Is a Management Information System?

15-3 How Do Employees Use a Management Information System?

15-4 Why Accounting Information Is Important

15-5 The Accounting Equation and the Balance Sheet

15-6 The Income Statement

15-7 The Statement of Cash Flows

15-8 Evaluating Financial Statements

Summary

Key Terms

Discussion Questions

Case 15: How Larry Ellison and Oracle Plan to Win the Cloud Wars

Building Skills for Career Success

Chapter 16: Mastering Financial Management

16-1 Why Financial Management?

16-2 The Need for Financing

16-3 Planning – The Basis of Sound Financial Management

16-4 Financial Services Provided by Banks and Other Financial Institutions

16-5 Sources of Short-Term Debt Financing

16-6 Sources of Equity Financing

16-7 Sources of Long-Term Debt Financing

Summary

Key Terms

Discussion Questions

Case 16: DoorDash Delivers An IPO

Building Skills for Career Success

Running a Business Part 6: Graeter’s Recipe for Growth: New Systems, Social Media, and Financing

Building a Business Plan: Part 6

Endnotes

Glossary

Name Index

Subject Index

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