Entrepreneurship for Everyone: A Student Textbook by Robert Mellor, ISBN-13: 978-1412947763
[PDF eBook eTextbook]
Publisher: SAGE Publications Ltd; First edition (November 26, 2008)
In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields – from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include: – the theories and tools of creative thinking – market research – intellectual property protection – relevant economics.
This book is deeper than just new venture formation. New value chains lead to competitive advantage. Internet music etc are new value chains, “creative destruction” disintermediating old players. This book is for every professional and standard for engineers, scientists and the creative and heath industries. R.Schumann, Entrepreneur.
‘Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today’s economic agenda’ – Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick
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