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Electronic Commerce 2018 by Efraim Turban, ISBN-13: 978-3319587141

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Electronic Commerce 2018: A Managerial and Social Networks Perspective by Efraim Turban, ISBN-13: 978-3319587141
[PDF eBook eTextbook]

Series: Springer Texts in Business and Economics
636 pages
Publisher: Springer; 9th ed. 2018 edition (October 19, 2017)
Language: English
ISBN-10: 9783319587141
ISBN-13: 978-3319587141

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.

The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook, LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world’s largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

About the Author

Efraim Turban is a visiting scholar at the Pacific Institute for Information System Management, University of Hawaii. He earned his M.B.A. and Ph.D. at the University of California, Berkeley. Previously, he was on the staff of several universities including City University of Hong Kong, Lehigh University, Florida International University, California State University Long Beach, Eastern Illinois University, and the University of Southern California. Dr. Turban is the author of over 100 refereed papers published in leading journals such as Management Science, MIS Quarterly, and Decision Support Systems. He is also the author of 20 books including Electronic Commerce: A Managerial Perspective and Information Technology for Management. He is also a consultant to major corporations worldwide. Dr. Turban’s current areas of interest are Web-based decision support systems, using intelligent agents in electronic commerce systems, and collaboration issues in global electronic commerce.

Table of contents:

Front Matter ….Pages i-xxviii
Front Matter ….Pages 1-1
Overview of Electronic Commerce (Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban)….Pages 3-39
E-Commerce: Mechanisms, Platforms, and Tools (Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban)….Pages 41-76
Front Matter ….Pages 77-77
Retailing in Electronic Commerce: Products and Services (Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban)….Pages 79-122
Business-to-Business E-Commerce (Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban)….Pages 123-166
Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy, and P2P Commerce (Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban)….Pages 167-201
Front Matter ….Pages 203-203
Mobile Commerce and the Internet of Things (Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban)….Pages 205-248
Intelligent (Smart) E-Commerce (Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban)….Pages 249-283
Social Commerce: Foundations, Social Marketing, and Advertising (Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban)….Pages 285-324
Social Enterprise and Other Social Commerce Topics (Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban)….Pages 325-358
Front Matter ….Pages 359-359
Marketing and Advertising in E-Commerce (Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban)….Pages 361-401
E-Commerce Security and Fraud Issues and Protections (Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban)….Pages 403-455
Electronic Commerce Payment Systems (Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban)….Pages 457-499
Order Fulfillment Along the Supply Chain in e-Commerce (Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban)….Pages 501-534
Front Matter ….Pages 535-535
EC Strategy, Globalization, SMEs, and Implementation (Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban)….Pages 537-572
E-Commerce: Regulatory, Ethical, and Social Environments (Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban)….Pages 573-612
Back Matter ….Pages 613-636

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