Developing the Public Relations Campaign 3rd Edition, ISBN-13: 978-0205066728


Developing the Public Relations Campaign 3rd Edition, ISBN-13: 978-0205066728

[PDF eBook eTextbook]


  •  288 pages
  • ISBN-10: 0205066720
  • ISBN-13: 978-0205066728
  •  Publisher: Pearson; 3rd edition (January 30, 2013)
  • Language: English


A practical, easy-to-follow approach to public relationsWritten for students taking advanced courses in public relations, the book takes a team project approach to learning about the field.

KEY TOPICS: Apply public relations skills to the real world; Understand how to apply communication theories to public relations

MARKET: For those interested in learning about public relations campaigns.

After teaching English literature and composition for several years at Concordia University in Montreal, Ruth Sullivan received her LL.B. and B.C.L. from McGill University. She completed the Legislative Drafting Program at the University of Ottawa and clerked for Chief Justice Laskin at the Supreme Court of Canada. After completing her Bar exams, and a Masters in Legislation from the University of Ottawa, she joined the Faculty of Law at the University of Ottawa in 1984. Her primary interests are administrative law, statutory interpretation, linguistics, legal drafting, and legal theory. She has worked in the Legislation Section and the Regulations Section of the Department of Justice and directed the Graduate Program in Legislation and Legal Drafting. She has taught drafting and interpretation in Kuala Lumpur, Kiev, Rome, and Ottawa.

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