Business and Professional Communication 1st Edition by Kory Floyd, ISBN-13: 978-1260514490
[PDF eBook eTextbook]
- Publisher: McGraw Hill; 1st edition (February 28, 2019)
- Language: English
- 400 pages
- ISBN-10: 1260514498
- ISBN-13: 978-1260514490
Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience applying them in realistic professional contexts.
Kory Floyd and Peter Cardon bring substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant to the communication discipline are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply communication skills in their personal and professional lives.
Occurring in every chapter, a feature called People First presents students with realistic scenarios that are sensitive, discomforting, or tricky to manage. It then teaches students how to navigate those situations effectively. This gives students concrete skills for preserving relationships with others as they encounter these difficult conversations.
Unique to the market, this text includes a dedicated chapter focused on perspective-taking covering the processes of person-perception; common perceptual errors; the self-serving bias and the fundamental attribution error; the self-concept; and the processes of image management. This equips students to understand and pay attention to the perspectives of others.
Also unique to the market, this text includes a dedicated chapter focused on career communication. This encourages students to engage in networking and to consider the priorities and points of view of others as they seek employment and interact professionally.
Table of Contents:
CHAPTER 1 2
Communicating for Professional Success
CHAPTER 2 24
Culture, Diversity, and Global Engagement
CHAPTER 3 50
Verbal and Nonverbal Messages
CHAPTER 4 74
Listening and Learning
CHAPTER 5 100
Perspective Taking
CHAPTER 6 126
Effective Team Communication
CHAPTER 7 152
Effective Meetings
CHAPTER 8 174
Career Communication
CHAPTER 9 204
Interviewing Successfully
CHAPTER 10 228
Writing across Media
CHAPTER 11 258
Major Goals for Presentations
CHAPTER 12 278
Planning and Crafting Presentations
CHAPTER 13 300
Finding Support for Your Presentation Goals
CHAPTER 14 324
Rehearsing and Delivering
Successful Presentations
GLOSSARY 355
INDEX 363
Kory Floyd is a professor of communication at the University of Arizona. His research focuses on interpersonal communication in a variety of contexts, with particular focus on how positive communication contributes to well-being. He has written 15 books and over 100 scientific papers and book chapters on the topics of interpersonal behavior, emotion, nonverbal behavior, and health. He is a former editor of Communication Monographs and Journal of Family Communication. His work has been recognized with both the Charles H. Woolbert Award and the Bernard J. Brommel Award from the National Communication Association, as well as the Early Career Achievement Award from the International Association for Relationship Research. As an educator, he teaches courses on interpersonal communication, communication theory, nonverbal communication, and quantitative research methods. Professor Floyd received his undergraduate degree from Western Washington University, his master’s degree from the University of Washington, and his PhD from the University of Arizona.
Peter Cardon is a professor of business communication at the University of Southern California. He also serves as the academic director of the MBA for Professionals and Managers Program. His research focuses on virtual team communication, leadership communication on digital platforms, and intercultural business communication. He has worked in China for three years and regularly takes MBA and other business students on company tours in China, South Korea, and other locations in Asia. He previously served as president of the Association for Business Communication, a global organization of business communication scholars and instructors. He is an active member of Rotary International, a global service organization committed to promoting peace, fighting disease, providing educational opportunities, and growing local economies.
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