Understanding Business 11th Edition by William G. Nickels, ISBN-13: 978-0078023163
[PDF eBook eTextbook]
Publisher: McGraw-Hill Education; 11 edition (January 9, 2015)
Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that:
Improves Student Performance―Understanding Business puts students at the center. It’s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business, and the only program to offer the first and only adaptive eBook ever, SmartBook.
Enhances your Teaching―The authors are dedicated to supporting your teaching and your student’s learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author team on the market that carefully reviews each and every resource to ensure cohesion.
About the Author
Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.
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