The Lobbying Strategy Handbook 2nd Edition by Pat Libby, ISBN-13: 978-0197530191
[PDF eBook eTextbook]
- Publisher: Oxford University Press; 2nd edition (December 15, 2020)
- Language: English
- 320 pages
- ISBN-10: 0197530192
- ISBN-13: 978-0197530191
The Lobbying Strategy Handbook demonstrates how those who are passionate about a cause can successfully advocate at the state and local level. Pat Libby’s 10-step strategic model walks the reader through the essential elements of conducting a lobbying campaign from start to finish. This framework is illustrated by four case studies – and accompanying campaign materials – that show how groups of real students successfully used the 10-step model to pass significant laws. The 10-step model is bracketed by an explanation of how to effectively use technology in lobbying campaigns, and guidance about what to do once a bill has passed. Undergraduate, graduate students, and anyone interested in making a difference, can use the book to guide them in creating and conducting a grassroots campaign from start to finish.
Table of Contents:
Preface
Introduction
1. Lobbying and Advocacy: What Does It Mean, and Why Should You Do It?
Pat Libby
2. The Rules of Engagement
Elizabeth Heagy and Pat Libby
3. The Mosh Pit of Government Budgeting: Understanding How it Works at the Federal, State and Local Level
Pat Libby
4. Making Law: The Confession of an Erstwhile Legislator
Howard Wayne
5. Ten Common Elements of Successful Advocacy Campaigns: Steps 1 to 3
Pat Libby
6. Ten Common Elements of Successful Advocacy Campaigns: Steps 4 to 7
Pat Libby
7. Ten Common Elements of Successful Advocacy Campaigns: Steps 8 and 9
Pat Libby
8. Case Study #2. The K.I.D.S. Coalition: Protecting Innocence in the Digital Age
Derek Floyd and Karen Gould
9. Case Study #3. REACH
Pat Libby and Maureen Carasiti
10. Case Study #3 Continued: REACH the Final Steps!
Maureen Carasiti
11. Case Study #4: The Ten Steps Strike Again! Breaking the Tire Cycle – A Campaign with International Impact
Ben McCue
12. Fighting for Justice in Cyberspace: The Role of Technology in Advocacy
John McNutt
13. So Now You Have a Law: What Do You Do with It? Monitoring Progress on the Issue
Howard Wayne
Index
About the Editor
About the Contributors
Pat Libby is the founder of the Nonprofit Institute at the University of San Diego. A long-time change management agent and consultant, Pat cut her teeth as a lobbyist while serving as a nonprofit CEO in her home town of Boston – an experience that led her to develop, refine, and teach the lobbying model that is described in this book.
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