Public Relations Writing and Media Techniques 8th Edition by Dennis L. Wilcox, ISBN-13: 978-0134010496
[PDF eBook eTextbook]
- Publisher: Pearson; 8th edition (September 27, 2015)
- Language: English
- 384 pages
- ISBN-10: 0134010493
- ISBN-13: 978-0134010496
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work and winning campaigns by public relations professionals.
The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners.
Table of Contents:
1. Getting Organized for Writing
2. Becoming a Persuasive Writer
3. Finding and Making News
4. Working with Journalists and Bloggers
5. Writing the News Release
6. Preparing Fact Sheets, Advisories, Media Kits, and Pitches
7. Creating Feature Content and Op-Eds
8. Publicity Photos and Infographics
9. Radio, Television, and Online Video
10. Websites, Blogs, and Podcasts
11. Social Media and Mobile Apps
12. Intranets, Newsletters, and Brochures
13. Writing Email, Memos, and Proposals
14. Giving Speeches and Presentations
15. Organizing Meetings and Events
16. Using Direct Mail and Advertising
17. Working Within a Legal Framework
18. Planning Programs and Campaigns
19. Measuring Success
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