Popular Culture: Introductory Perspectives 4th Edition, ISBN-13: 978-1538107423

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Popular Culture: Introductory Perspectives 4th Edition, ISBN-13: 978-1538107423
[PDF eBook eTextbook]

400 pages
Publisher: Rowman & Littlefield Publishers; Fourth edition (July 12, 2018)
Language: English
ISBN-10: 1538107422
ISBN-13: 978-1538107423

For courses in popular culture, media and society, and sociology of the media.

Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. Danesi’s text shows us how popular culture validates our common experiences and affects our daily lives.

The fourth edition of Popular Culture: Introductory Perspectives features a fully updated text with new material on celebrity in the digital age. Marcel Danesi delves into the social structures that have led to the emergence and spread of pop culture, showing how it validates our common experiences and offering a variety of perspectives on its many modes of delivery into our everyday lives. The text expands the illustration program and adds teaching ancillaries on an accompanying website.

Features of the Fourth Edition:

– The most accessible popular culture textbook on the market
– Helpfully organized by technology and medium
– Provides new material tracing pop culture from medieval performances and texts, to the role of opera and carnivals and circuses to our present media rich culture
– Adds new sections on nature of popularity and a new section on nano-celebrities
– Features 50 illustrations
– All new ancillary site with power points for instructor use


Professor Danesi, whose research in pop culture is widely recognized as essential to our knowledge of this vast field, has completely revised and updated this basic reference through the inclusion of numerous relevant trends and movements that have arisen since the publication of the previous edition. Danesi’s knack for synthesis and analysis of popular trends pervades this remarkable updating of a now classic work. (Frank Nuessel, University of Louisville)

Signs of popular culture are the signs of our times, signs of everyday life, signs through which we communicate on a daily basis, signs which make our thoughts, words, actions and relations, signs that generate other signs. With the spread of global sign networks, the signs of popular culture are everywhere, which makes reflection on signs not only appropriate, but necessary, even urgent. In a book vibrant with the communicative thrust of our times and with the sagacity of a master of the sign, Marcel Danesi does just this stearing his readers towards the understanding that popular culture in its infinite transformations is forever. (Susan Petrilli, University of Bari Aldo Moro, Italy)

About the Author

Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto. He is the author of several books, including the Concise Dictionary of Popular Culture.

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