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Global Communication Theories Stakeholders and Trends 5th Edition by Thomas L. McPhail

Global Communication: Theories, Stakeholders, and Trends 5th Edition by Thomas L. McPhail, ISBN-13: 978-1119522188

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Global Communication: Theories, Stakeholders, and Trends 5th Edition by Thomas L. McPhail, ISBN-13: 978-1119522188

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  • Publisher: ‎ Wiley-Blackwell; 5th edition (December 6, 2019)
  • Language: ‎ English
  • ISBN-10: ‎ 1119522188
  • ISBN-13: ‎ 978-1119522188

Discusses the players, theories, and trends that affect how the world communicates and gets their information.

This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world.

Global Communication: Theories, Stakeholders, and Trends, 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia.

• Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order

• Focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media

• Includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google)

• Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment

• Offers an updated instructor’s website with an instructor’s manual, test banks, and student activities

Global Communication: Theories, Stakeholders, and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.

Table of Contents:

Cover
Notes on Contributors
Preface
Acknowledgments
About the Companion Website
1 Global Communication: Background
Introduction
International News
Latin American Media
Left‐Wing Connection: Latin America
Chile–US Government Media Interaction
History of the War Correspondent
New World Information and Communication Order (NWICO)
Electronic Colonialism Theory
History of Electronic Colonialism Theory
What is Electronic Colonialism Theory?
World System Theory
The Connection between Electronic Colonialism and World System Theories
Communication Forces among Nations
The Impact of Social Media
Format for the Balance of the Book
2 Development Research Traditions and Global Communication
Introduction
Development Journalism/Communication
The Economic Growth Model
The Inadequacy of the Economic Growth Model
The Research Traditions
New Departures
Postscript
3 The Message: Role of International Organizations
Introduction
UNESCO: Backdrop for the NWICO Debates
Identifying the Issues and Taking Sides
The Nonaligned Movement
Latin America Meetings
19th UNESCO General Assembly, Nairobi, 1976
New International Economic Order (NIEO)
The Debate Begins in Earnest
UNESCO in the 1980s
UNESCO without the United States
New Era, Leaders, and Strategy
UNESCO in the 1990s
The United States’ Reaction
A New Focus
Mayor’s Successor: An Asian Leader
Conclusions
4 The Medium: Global Technologies and Organizations
International Telecommunication Union
Internet Governance Organizations
International Copyright Agreements
Television Standards Organizations
Satellite Launch Organizations
Conclusions
5 Web‐Based and Digital Media
Global Internet Access
The Advent of Digital and Web‐Based Media
Internet Cafes and Multiplayer Gaming
Web Streaming
Digital Media Piracy and Security
An Internet and Digital Media Timeline
Conclusions
6 US Multimedia Conglomerates
Top US Media Corporations
Additional Significant US Corporations
Conclusions
7 Media Stakeholders Outside the United States
Cultural Imperialism
The United States of Europe
Major Europe‐Based Stakeholders
Significant Non‐European Stakeholders
Other Global Media Issues
8 European Media
Historical Context
The Present Climate
Recent Issues in European Media
European Media Entities
Conclusion
9 The Global Music Industry
Music Streaming Services
Traditional Radio
Music Labels
Music and Culture
Major Music Organizations
Conclusions
10 CNN: International Role, Impact, and Global Competitors
Introduction
First Live Broadcast
Tiananmen Square
The First Gulf War
World Report
Merger Matters
The CNN Effect
How CNN Was Out‐Foxed but Not Out‐Classed
The Second Gulf War: Embedded Journalists
The BBC
Deutsche Welle
Euronews
Channel NewsAsia
US Agency for Global Media (USAGM)
Conclusions
11 The Role of Global News Agencies and Sources
Traditional News Agencies
Additional Global News Sources
Conclusion
12 Arab Media and the Al Jazeera Effect
Introduction
History of Arab Media
Al Jazeera
Media Wars
Media and Change in the Arab World
Local Journalism
Change Agents
Bloggers, Citizen Journalism, and New Media Activism
Emerging Models
Counter‐Revolution
13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia
China: A Newly Emerged Major Player in the Global Media Arena
Japan: A Worldwide Conqueror through Animation
India: Bollywood as Hollywood in the East
Korea: The Continuing Global Sweeping of “K‐Pop”
References
14 The Role of Global Advertising
The BAT Companies: Alibaba, Baidu, and Tencent
The FANG Companies: Facebook, Apple, Amazon, Netflix, and Google
Advertising Agencies
Conclusions
15 Summary and Conclusions
Introduction
Global Economy
New World Information and Communications Order
Electronic Colonialism Theory
World System Theory
Electronic Colonialism Theory Plus World System Theory
McPhail’s Paradox: The United States, Modernity, and Future Actions
Conclusions
What is the Relationship of All This to ECT?
Some Emerging Issues
Other Trends
Select Bibliography
Index
End User License Agreement

Thomas L. McPhail, PhD, is a writer and an international media critic, and has served for over a decade on the Canadian National Commission for UNESCO. He is the author of Development Communication (Wiley Blackwell, 2009).

Steven Phipps, PhD, teaches Media Studies at the University of Missouri, St. Louis. His published research has focused largely on historical and legal aspects of the media

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