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Global Communication: Theories, Stakeholders, and Trends 5th Edition by Thomas L. McPhail, ISBN-13: 978-1119522188

Name: Global Communication: Theories, Stakeholders, and Trends 5th Edition by Thomas L. McPhail, ISBN-13: 978-1119522188
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Category: Other Tags: Global Communication Theories Stakeholders and Trends 5th Edition by Thomas L. McPhail, ISBN-10: 1119522188, ISBN-13: 978-1119522188, Steven Phipps, Thomas L. McPhail Product ID: 88535

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Global Communication: Theories, Stakeholders, and Trends 5th Edition by Thomas L. McPhail, ISBN-13: 978-1119522188

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Publisher: ‎ Wiley-Blackwell; 5th edition (December 6, 2019)
Language: ‎ English
ISBN-10: ‎ 1119522188
ISBN-13: ‎ 978-1119522188

Discusses the players, theories, and trends that affect how the world communicates and gets their information.

This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world.

Global Communication: Theories, Stakeholders, and Trends, 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia.

• Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order

• Focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media

• Includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google)

• Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment

• Offers an updated instructor’s website with an instructor’s manual, test banks, and student activities

Global Communication: Theories, Stakeholders, and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.

Table of Contents:

Cover

Notes on Contributors

Preface

Acknowledgments

About the Companion Website

1 Global Communication: Background

Introduction

International News

Latin American Media

Left‐Wing Connection: Latin America

Chile–US Government Media Interaction

History of the War Correspondent

New World Information and Communication Order (NWICO)

Electronic Colonialism Theory

History of Electronic Colonialism Theory

What is Electronic Colonialism Theory?

World System Theory

The Connection between Electronic Colonialism and World System Theories

Communication Forces among Nations

The Impact of Social Media

Format for the Balance of the Book

2 Development Research Traditions and Global Communication

Introduction

Development Journalism/Communication

The Economic Growth Model

The Inadequacy of the Economic Growth Model

The Research Traditions

New Departures

Postscript

3 The Message: Role of International Organizations

Introduction

UNESCO: Backdrop for the NWICO Debates

Identifying the Issues and Taking Sides

The Nonaligned Movement

Latin America Meetings

19th UNESCO General Assembly, Nairobi, 1976

New International Economic Order (NIEO)

The Debate Begins in Earnest

UNESCO in the 1980s

UNESCO without the United States

New Era, Leaders, and Strategy

UNESCO in the 1990s

The United States’ Reaction

A New Focus

Mayor’s Successor: An Asian Leader

Conclusions

4 The Medium: Global Technologies and Organizations

International Telecommunication Union

Internet Governance Organizations

International Copyright Agreements

Television Standards Organizations

Satellite Launch Organizations

Conclusions

5 Web‐Based and Digital Media

Global Internet Access

The Advent of Digital and Web‐Based Media

Internet Cafes and Multiplayer Gaming

Web Streaming

Digital Media Piracy and Security

An Internet and Digital Media Timeline

Conclusions

6 US Multimedia Conglomerates

Top US Media Corporations

Additional Significant US Corporations

Conclusions

7 Media Stakeholders Outside the United States

Cultural Imperialism

The United States of Europe

Major Europe‐Based Stakeholders

Significant Non‐European Stakeholders

Other Global Media Issues

8 European Media

Historical Context

The Present Climate

Recent Issues in European Media

European Media Entities

Conclusion

9 The Global Music Industry

Music Streaming Services

Traditional Radio

Music Labels

Music and Culture

Major Music Organizations

Conclusions

10 CNN: International Role, Impact, and Global Competitors

Introduction

First Live Broadcast

Tiananmen Square

The First Gulf War

World Report

Merger Matters

The CNN Effect

How CNN Was Out‐Foxed but Not Out‐Classed

The Second Gulf War: Embedded Journalists

The BBC

Deutsche Welle

Euronews

Channel NewsAsia

US Agency for Global Media (USAGM)

Conclusions

11 The Role of Global News Agencies and Sources

Traditional News Agencies

Additional Global News Sources

Conclusion

12 Arab Media and the Al Jazeera Effect

Introduction

History of Arab Media

Al Jazeera

Media Wars

Media and Change in the Arab World

Local Journalism

Change Agents

Bloggers, Citizen Journalism, and New Media Activism

Emerging Models

Counter‐Revolution

13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia

China: A Newly Emerged Major Player in the Global Media Arena

Japan: A Worldwide Conqueror through Animation

India: Bollywood as Hollywood in the East

Korea: The Continuing Global Sweeping of “K‐Pop”

References

14 The Role of Global Advertising

The BAT Companies: Alibaba, Baidu, and Tencent

The FANG Companies: Facebook, Apple, Amazon, Netflix, and Google

Advertising Agencies

Conclusions

15 Summary and Conclusions

Introduction

Global Economy

New World Information and Communications Order

Electronic Colonialism Theory

World System Theory

Electronic Colonialism Theory Plus World System Theory

McPhail’s Paradox: The United States, Modernity, and Future Actions

Conclusions

What is the Relationship of All This to ECT?

Some Emerging Issues

Other Trends

Select Bibliography

Index

End User License Agreement

Thomas L. McPhail, PhD, is a writer and an international media critic, and has served for over a decade on the Canadian National Commission for UNESCO. He is the author of Development Communication (Wiley Blackwell, 2009).

Steven Phipps, PhD, teaches Media Studies at the University of Missouri, St. Louis. His published research has focused largely on historical and legal aspects of the media

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