Name: Content Strategy: A How-to Guide by Guiseppe Getto, ISBN-13: 978-0367751036
SKU: 38374
Price: 14.99 USD
Availability: InStock

Content Strategy: A How-to Guide by Guiseppe Getto, ISBN-13: 978-0367751036

[PDF eBook eTextbook]

Publisher: ‎ Routledge; 1st edition (November 30, 2022)
Language: ‎ English
202 pages
ISBN-10: ‎ 0367751038
ISBN-13: ‎ 978-0367751036

This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.

The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area.

Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.

Table of Contents:

Cover
Endorsements
Half Title
Series
Title
Copyright
Dedication
Table of Contents
Introduction: What Is Content Strategy?
1 Key Concepts in Content Strategy
2 The Content Strategy Process
3 Audience Analysis
4 Identifying Content Types and Channels
5 Content Auditing
6 Content Modeling
7 Assembling a Content Strategy Plan
8 Collaborating With Other Content Developers
9 Revising and Editing Genres
10 Ensuring Content Usability and Accessibility
11 Delivering, Governing, and Maintaining Genres
12 Localizing Content
13 Content Tools and Technologies
14 Establishing Yourself as a Content Strategist
Index

Guiseppe Getto is Associate Professor of Technical Communication at Mercer University and President and Founder of Content Garden, Inc., a content strategy and UX consulting firm.

Jack T. Labriola is Experience Design Senior Researcher at Truist and Vice President of User Experience and Content Strategy at Content Garden, Inc.

Sheryl Ruszkiewicz is Special Lecturer at Oakland University, where she teaches in the First-Year Writing Program.

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Content Strategy: A How-to Guide by Guiseppe Getto, ISBN-13: 978-0367751036

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