Business Communication: Process & Product 8th Edition by Mary Ellen Guffey, ISBN-13: 978-1285094083

Business Communication: Process & Product 8th Edition by Mary Ellen Guffey, ISBN-13: 978-1285094083

[PDF eBook eTextbook]

• Publisher: ‎ Cengage Learning; 8th edition (January 1, 2014)
• Language: ‎ English
• 704 pages
• ISBN-10: ‎ 1285094085
• ISBN-13: ‎ 978-1285094083

A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market’s most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today’s visual learners. Most importantly, the hallmark features that made Guffey the market leader ? abundant model documents, the 3×3 writing process, case studies, and an efficient 16-chapter format ? continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.

BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 8e, is designed to prepare students for success in today’s digital workplace. The textbook presents the basics of communicating in the workplace, using social media in a professional environment, working in teams, becoming a good listener, and presenting individual and team presentations. Authors Mary Ellen Guffey and Dana Loewy also offer a wealth of ideas for writing resumes and cover letters, participating in interviews, and completing follow-up activities. Optional grammar coverage in each chapter, including a comprehensive grammar guide in the end-of-book appendix, helps students improve their English language skills.

Table of Contents:

Brief Contents
Contents
Appreciation for Support
About the Authors
Unit 1: Communication Foundations
Ch 1: Business Communication in the Digital Age
Objectives
Critical Thinking
Communicating in the Digital World
The Digital Revolution and You: Tools for Success in the 21st-Century Workplace
Trends and Challenges Affecting You in the Information Age Workplace
Information Flow and Media Choices in Today’s Business World
Ethics in the Workplace Needed More Than Ever
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Chat About It
C.L.U.E.: Grammar and Mechanics: Review 1
Notes
Ch 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
Objectives
Critical Thinking
Adding Value to Professional Teams
Planning and Participating in Face-to-Face and Virtual Meetings
Listening in the Workplace
Communicating Nonverbally
Developing Professionalism and Business Etiquette Skills
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Chat About It
C.L.U.E.: Grammar & Mechanics: Review 2
Notes
Ch 3: Intercultural Communication
Objectives
Critical Thinking
The Growing Importance of Intercultural Communication
Culture and Communication
Becoming Interculturally Proficient
Culture and Ethical Business Practices
Workforce Diversity: Benefits and Challenges
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Chat About It
C.L.U.E.: Grammar & Mechanics: Review 3
Notes
Unit 2: The Writing Process in the Digital Age
Ch 4: Planning Business Messages
Objectives
Critical Thinking
Understanding the Nature of Communication
Using the 3-x-3 Writing Process as a Guide
Analyzing and Anticipating the Audience
Using Expert Writing Techniques to Adapt to Your Audience
Sharing the Writing in Teams
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Chat About It
C.L.U.E.: Grammar & Mechanics: Review 4
Notes
Ch 5: Organizing and Drafting Business Messages
Objectives
Critical Thinking
Getting Started Requires Researching Background Information
Generating Ideas and Organizing Information
Composing the First Draft With Effective Sentences
Improving Writing Techniques
Building Well-Organized Paragraphs
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Chat About It
C.L.U.E.: Grammar & Mechanics: Review 5
Notes
Ch 6: Revising Business Messages
Objectives
Critical Thinking
Taking Time to Revise: Applying Phase 3 of the Writing Process
Tightening Your Message by Revising for Conciseness
Making Your Message Clear
Enhancing Readability Through Document Design
Proofreading to Catch Errors
Evaluating the Effectiveness of Your Message
Summary of Learning Objectives
Chapter Review
Critical Thinking
Writing Improvement Exercises
Activities
Chat About It
C.L.U.E.: Grammar & Mechanics: Review 6
Notes
Unit 3: Workplace Communication
Ch 7: Short Workplace Messages and Digital Media
Objectives
Critical Thinking
Preparing Digital-Age E-Mail Messages and Memos
Workplace Messaging and Texting
Making Podcasts and Wikis Work for Business
Blogging for Business
Web 2.0: Social Networking Sites
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Chat About It
C.L.U.E.: Grammar & Mechanics: Review 7
Notes
Ch 8: Positive Messages
Objectives
Critical Thinking
Positive Messages and the Writing Process
Typical Request, Response, and Instruction Messages
Direct Claims and Complaints
Adjustment Messages
Goodwill Messages
Summary of Learning Objectives
Chapter Review
Critical Thinking
Writing Improvement Exercises
Activities
Chat About It
C.L.U.E.: Grammar & Mechanics: Review 8
Notes
Ch 9: Negative Messages
Objectives
Critical Thinking
Communicating Negative News Effectively
Analyzing Negative-News Strategies
Composing Effective Negative Messages
Refusing Typical Requests and Claims
Managing Bad News Within Organizations
Summary of Learning Objectives
Chapter Review
Critical Thinking
Writing Improvement Exercises
Activities
Chat About It
C.L.U.E.: Grammar & Mechanics: Review 9
Notes
Ch 10: Persuasive and Sales Messages
Objectives
Critical Thinking
Understanding Persuasion in the Digital Age
Blending Four Major Elements in Successful Persuasive Messages
Writing Persuasive Requests, Making Claims, and Delivering Complaints
Writing Persuasive Messages in Digital-Age Organizations
Creating Effective Sales Messages in Print and Online
Developing Persuasive Press Releases
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Chat About It
C.L.U.E.: Grammar & Mechanics: Review 10
Notes
Unit 4: Reports, Proposals, and Presentations
Ch 11: Reporting in the Digital-Age Workplace
Objectives
Critical Thinking
Reporting in the Digital-Age Workplace
Applying the 3-x-3 Writing Process to Contemporary Reports
Identifying Secondary Sources and Conducting Primary Research
Documenting Information
Creating Effective Graphics
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Chat About It
C.L.U.E.: Grammar & Mechanics: Review 11
Notes
Ch 12: Informal Business Reports
Objectives
Critical Thinking
Interpreting Digital-Age Data
Drawing Conclusions and Making Recommendations
Organizing Data
Writing Short Informational Reports
Preparing Short Analytical Reports
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Self-Contained Report Activities
Chat About It
C.L.U.E.: Grammar & Mechanics: Review 12
Notes
Ch 13: Proposals, Business Plans, and Formal Business Reports
Objectives
Critical Thinking
Developing Informal Proposals
Preparing Formal Proposals
Creating Effective Business Plans
Writing Formal Business Reports
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Chat About It
C.L.U.E.: Grammar & Mechanics: Review 13
Notes
Ch 14: Business Presentations
Objectives
Critical Thinking
Preparing Effective Oral Presentations
Organizing Content for Impact and Audience Rapport
Planning Visual Aids and Multimedia Presentations
Designing an Impressive Multimedia Presentation
Polishing Your Delivery and Following Up
Developing Special Presentations: Intercultural, Collaborative, and Slide Decks
Improving Telephone Skills
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Chat About It
C.L.U.E.: Grammar & Mechanics: Review 14
Notes
Unit 5: Employment Communication
Ch 15: The Job Search and Résumés in the Digital Age
Objectives
Critical Thinking
Job Searching in the Digital Age
Developing a Job-Search Strategy Focused on the Open Job Market
Creating a Customized Résumé
Optimizing Your Job Search With Today’s Digital Tools
Creating Customized Cover Messages
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Chat About It
C.L.U.E.: Grammar & Mechanics: Review 15
Notes
Ch 16: Interviewing and Following Up
Objectives
Critical Thinking
The Purposes and Types of Job Interviews
Before the Interview
During the Interview
After the Interview
Preparing Additional Employment Documents
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Chat About It
C.L.U.E.: Grammar & Mechanics: Review 16
Notes
Appendix A: Grammar and Mechanics Guide
Appendix B: Document Format Guide
Appendix C: Documentation Formats
Appendix D: Correction Symbols
Key to Grammar and Mechanics C.L.U.E. Exercises
Index

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